DealShaker is developing a step-by-step seller growth program "CALINA" (scheduled to be officially launched in mid-2026) with the aim of making it easier for sellers to succeed from day one. In honor of Cristi Calina, we will provide support around merchant registration, visibility and momentum.

Over the past few months, Dealshaker has been building a dedicated "merchant growth program" to help sellers grow. The official launch is scheduled for mid-2026. The goals in development are clear yet ambitious, and Dealshaker aims to create a system that allows sellers to succeed from day one. Creating a marketplace is not only about connecting buyers and sellers, but also about equipping the resources to make it happen, so we focus on systematic support and easy-to-understand growth steps.

The name of this initiative is CALINA (Commerce Acceleration & Leadership in Network Activation) program. It was named in honor of the recently deceased Cristi Calina. He was a valuable member and leader, known for his patience, courtesy, and focus on long-term success. The company sees the very design of this program as a reflection of the positive values and impact that Cristi has brought to our ONE Ecosystem.

What the program offers

The CALINA program is designed in stages to meet how sellers actually grow on the platform, and also addresses the challenges they may face along the way. It's important for platforms and sellers to grow together, so they provide direct support when faced with obstacles. Dealshaker is focused on navigating complexity and visibility challenges.

The planned process provides tools and guidance to help you turn initial traction into consistent sales. Through proactive promotion, clear goal setting, and personalized guidance, the resources provided aim to expand sellers' reach and optimize their operations to accommodate larger transaction volumes. Additionally, it provides educational resources to help you understand not only what to do, but also why it matters.

What to do next

This new program is designed on the principles of honesty and effectiveness. Mentoring, accountability, and trust in people – these principles solidify the foundation of CARINA. The program will inherit all the valuable positive elements. Specifically, proper merchant onboarding, enhanced visibility, steady momentum, and planned seller growth.

That's why sellers can expect new opportunities that align with their aspirations. This content is beneficial for those looking for a faster sales start, as well as for businesses that want to take their business to the next level. The deal optimization process is tailored to improve conversions, approvals, and enhanced guidance, allowing sellers to focus more on enhancing their potential through Dealshaker.

If the barrier to entry is lowered, growth will follow quickly. CALINA will evolve with ongoing feedback and platform growth, constantly improving its resources, tools, and support system as its efforts expand.