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DealShaker is developing "CALINA", a step-by-step merchant growth program designed to help sellers succeed right from day one (with an official launch planned for mid-2026). Named in honor of Cristi Calina, it provides support centered around onboarding, visibility, and momentum. Over the past few months, Dealshaker has been building a dedicated "merchant growth program" to boost seller success. The official launch is set for mid-2026. The goal during development is clear yet ambitious: Dealshaker aims to create a system where sellers can succeed from day one. Building a marketplace isn't just about connecting buyers and sellers; it's also about providing the resources to make that happen, so the focus is on systematic support and easy-to-understand growth steps. This initiative is called the CALINA (Commerce Acceleration & Leadership in Network Activation) program. It is named in honor of Cristi Calina, who recently passed away. Known for his patience, kindness, and focus on long-term success, he was a valued team member and leader. The company sees the very design of this program as a reflection of the positive values and impact Cristi brought to our ONE Ecosystem. What the Program Offers: The CALINA program is designed step-by-step to match how sellers actually grow on the platform, addressing challenges they might face along the way. Since it's crucial for the platform and sellers to grow together, direct support is provided when obstacles arise. Dealshaker focuses on helping sellers overcome complexities and visibility challenges. The planned process provides tools and guidance to turn initial traction into steady sales. The resources provided aim to expand sellers' reach through active promotion, clear goal-setting, and personalized guidance, while optimizing operations to handle larger transaction volumes. Additionally, educational resources will be provided so sellers understand not just "what to do," but "why it matters." What's Coming Next: This new program is designed based on honest and effective principles: mentoring, accountability, and trust in people—these principles solidify CALINA's foundation. The program will carry forward all positive and valuable elements. Specifically, proper onboarding, enhanced visibility, steady momentum, and planned merchant growth. That's why sellers can look forward to new opportunities tailored to their goals. It will be beneficial for those looking for faster sales growth, as well as businesses wanting to take their operations to the next level. The deal optimization process will be tailored for improved conversions, approvals, and stronger guidance, allowing sellers to focus more on maximizing their potential through Dealshaker. When barriers to entry are lowered, growth quickly follows. CALINA will evolve in response to ongoing feedback and platform growth, constantly improving resources, tools, and support systems as the initiative expands.